​I’m an editor at a science magazine, and I read a lot of pitches. I get pitches that are long, and pitches that are short. I get pitches that don’t have nearly enough info, and pitches that have way too much info. I get pitches from veteran science writers, pitches from newbie (or wannabe) science writers, and pitches from total randos. What’s the right amount of information? To figure it out, I sat down and wrote a pitch, to me, from me, based on one of my favorite stories I’ve written. Here’s what I came up with.